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Unforgettable Hoi An: My Ultimate 10-Day Journey Through Vietnam’s Lantern City

Stepping off the plane in Da Nang, the humid air immediately embraced me, carrying faint whispers of something exotic and ancient. My destination: Hoi An, Vietnam. For years, this charming city had flickered in my imagination like one of its famous lanterns – a place of timeless beauty, rich history, and captivating culture. I’d scrolled through countless photos of its golden-hued Ancient Town, read tantalizing tales of its culinary delights, and dreamt of cycling through emerald rice paddies. Finally, the time had come to turn those dreams into reality, embarking on a 10-day adventure that promised to be much more than just a vacation; it was an immersion into a living, breathing tapestry of Vietnamese heritage.

What drew me so powerfully to Hoi An? It wasn’t just the UNESCO World Heritage status, though that certainly piqued my interest. It was the promise of a slower pace, a chance to disconnect from the frantic rhythm of modern life and reconnect with something more authentic. I envisioned mornings spent sipping strong Vietnamese coffee by the Thu Bon River, afternoons lost in the labyrinthine alleys of the Ancient Town, and evenings illuminated by thousands of silk lanterns. The idea of a place where tradition gracefully coexists with a gentle tourist buzz, where every corner holds a story, and every meal is an experience, was utterly irresistible. I wanted to feel the cobblestones beneath my feet, smell the incense wafting from old temples, taste the fresh flavors of local cuisine, and witness the magic of a town that seems to glow from within. And let me tell you, Hoi An delivered on every single one of those promises, and then some. This is how I explored this ancient gem, day by unforgettable day.

Day 1: Arrival and a Glimmering Welcome

My journey began with a direct flight to Da Nang International Airport, followed by a comfortable 45-minute taxi ride to Hoi An. I had pre-arranged a transfer, which I highly recommend for a smooth arrival, especially after a long flight. Upon checking into my boutique hotel, just a short walk from the Ancient Town, I felt an immediate sense of calm. The air was thick with the scent of frangipani and a hint of the river.

After settling in and taking a moment to unpack, I couldn’t resist the urge to explore. My first venture into the Ancient Town was purposefully gentle. I simply wanted to get my bearings, to feel the atmosphere. As the sun began its descent, painting the sky in hues of orange and pink, the transformation began. Street vendors started lighting their lanterns, and the golden glow spread like wildfire, illuminating the ochre-colored buildings. It was breathtaking. The sounds of vendors calling out, the gentle strumming of a guitar from a riverside cafe, and the soft murmur of conversations filled the air.

For dinner, I stumbled upon a small, unassuming eatery serving Cao Lau, Hoi An’s iconic noodle dish. The thick, chewy noodles, slices of tender pork, fresh greens, and crispy croutons, all bathed in a rich, savory broth, were an absolute revelation. It was the perfect introduction to Hoi An’s culinary prowess. I spent the rest of the evening simply wandering, mesmerized by the kaleidoscope of lanterns reflecting on the Thu Bon River. It felt like stepping into a fairy tale.

• Practical Tip: Arrive in the late afternoon to witness the magical transition from daylight to the lantern-lit evening. Don’t try to do too much on your first day; allow yourself to simply soak in the ambiance. Taxi or private transfer from Da Nang airport is the easiest way to reach Hoi An.

Day 2: Unveiling the Ancient Town’s Secrets

My second day was dedicated to a deeper dive into the heart of Hoi An: the Ancient Town itself. I started early, before the main crowds arrived, to experience the quiet charm of the morning. The town was still waking up, with locals setting up their stalls and the scent of freshly brewed coffee hanging in the air. I purchased an Ancient Town ticket, which grants access to five historical sites, and decided to tackle them methodically.

First stop was the Japanese Covered Bridge, an architectural marvel dating back to the 16th century. It’s more than just a bridge; it’s a symbol of Hoi An, with its intricate carvings and small temple inside. Walking across it, I imagined the merchants and traders who had passed through centuries ago. Next, I explored the Tan Ky Old House, a beautifully preserved merchant’s home that offered a glimpse into the lives of prosperous traders. The blend of Chinese, Japanese, and Vietnamese architectural styles was fascinating.

Later, I visited the Fujian Assembly Hall, a vibrant temple dedicated to the goddess Thien Hau, with its ornate gateways and colorful murals. The incense burning within created a wonderfully spiritual atmosphere. I also popped into a couple of traditional craft workshops, watching artisans meticulously carve wood and create beautiful silk lanterns.

In the afternoon, I embarked on a mission: to get some bespoke clothing made. Hoi An is famous for its tailors, and I was determined to experience it. I spent a good hour at A Dong Silk, browsing fabrics and discussing designs for a dress and a pair of trousers. The staff were incredibly helpful, sketching out ideas and taking precise measurements. It’s an experience everyone visiting Hoi An should try.

Lunch was a simple but delicious Banh Mi Phuong, often hailed as the best banh mi in Vietnam. The crusty baguette overflowing with savory fillings, fresh herbs, and a secret sauce was pure bliss. I then spent a leisurely hour at a riverside cafe, sipping a coconut coffee and watching life unfold on the Thu Bon River.

• Practical Tip: Buy the Ancient Town ticket to visit the historical sites. Go early to avoid crowds. For tailors, research reputable shops in advance and be prepared to spend a few hours on fittings. Don’t be afraid to negotiate prices a little, but always be respectful.

Day 3: Culinary Adventures and Basket Boat Bliss

Today was all about food and local life. I started my morning with a hands-on cooking class, a must-do activity for any food lover in Hoi An. I chose a class that began with a market tour, which was an education in itself. Our chef guided us through the bustling local market, explaining different ingredients, from exotic fruits to fresh seafood and aromatic herbs. The vibrant colors and lively chatter were intoxicating.

Back at the cooking school, we learned to prepare classic Vietnamese dishes: fresh spring rolls, Banh Xeo (crispy Vietnamese pancakes), and a flavorful fish in clay pot. The process was incredibly fun and surprisingly easy, thanks to the clear instructions. The best part, of course, was enjoying the fruits of our labor, savoring each dish that we had prepared ourselves. The flavors were so fresh and authentic.

In the afternoon, I ventured out for a unique experience: a basket boat ride through the coconut groves of Cam Thanh village. This iconic activity is a true glimpse into local life. Our boat rower, a friendly local woman, expertly navigated the round, woven boat through the narrow waterways. She even showed us how to cast a fishing net and made us little souvenirs from palm leaves. The highlight was undoubtedly watching other boatmen perform “basket boat spinning” – a dizzying, exhilarating display that had everyone laughing. It was a wonderfully serene yet entertaining experience, a stark contrast to the busy Ancient Town.

Dinner was another street food adventure. I sought out a stall selling White Rose Dumplings (Banh Bao Vac), delicate steamed shrimp dumplings that are a Hoi An specialty, and Wonton Fritters (Hoanh Thanh Chien), crispy fried wontons topped with a savory salsa. Both were incredibly light and flavorful, perfect for a warm evening.

• Practical Tip: Book your cooking class in advance, as popular ones fill up quickly. Many classes include a market tour and transportation. For the basket boat ride, choose a reputable tour operator or negotiate directly with a local rower at Cam Thanh village. Be prepared for some gentle haggling.

Day 4: Cycling to the Coast and Beachside Bliss

After a few days of intense exploration, I craved some relaxation and a change of scenery. Day 4 was dedicated to cycling to An Bang Beach, just a few kilometers outside the Ancient Town. Renting a bicycle in Hoi An is incredibly easy and affordable (most hotels offer them, or you can find rentals everywhere for a few dollars a day). The ride itself was part of the experience, taking me through lush rice paddies and past local villages, offering a glimpse of rural Vietnamese life. The fresh air and gentle breeze were invigorating.

An Bang Beach greeted me with soft, golden sand and the inviting turquoise waters of the South China Sea. It’s a beautifully relaxed beach, with plenty of sun loungers and umbrellas available for rent. I spent the morning swimming in the refreshing sea, reading a book under the shade of a palm tree, and simply soaking up the sun. The atmosphere was laid-back and peaceful, a perfect escape from the bustling town.

For lunch, I indulged in fresh seafood at one of the many beachfront restaurants. There’s nothing quite like grilled prawns and fresh fish, caught that morning, served with a cold beer, with your toes in the sand. The flavors were simple yet exquisite.

In the afternoon, I continued my beach exploration, walking further down the coast towards Cua Dai Beach, which is quieter and less developed. I found a secluded spot to watch the local fishermen mend their nets and bring in their catches, a truly authentic sight. As the sun began to dip, I cycled back to Hoi An, feeling refreshed and rejuvenated, my skin kissed by the sun and salty air.

• Practical Tip: Rent a bicycle and explore the countryside around Hoi An. It’s flat and easy to navigate. Remember to wear sunscreen and a hat, and stay hydrated, especially when cycling. Many beach restaurants offer free use of their loungers if you order food and drinks.

Day 5: Journey to the Ancient Kingdom of My Son

Today was an early start for a day trip to My Son Sanctuary, another UNESCO World Heritage site and a fascinating glimpse into the ancient Cham Kingdom. I booked a guided tour, which I highly recommend, as the historical context provided by a knowledgeable guide truly brings the ruins to life. The drive from Hoi An takes about an hour and a half, winding through picturesque countryside.

My Son is a complex of Hindu temples, built between the 4th and 14th centuries, dedicated to the worship of Shiva. Walking through the jungle-clad ruins, with the towering mountains as a backdrop, felt like stepping back in time. The intricate brickwork and stone carvings, though partially damaged by time and war, still spoke volumes of the Cham people’s architectural and artistic prowess. Our guide explained the symbolism behind the structures and shared stories of the ancient kingdom, making the experience incredibly enriching.

The air was thick with history, and the silence, broken only by the chirping of cicadas, added to the mystical atmosphere. I spent several hours exploring the different temple groups, marveling at the resilience of these structures that have stood for centuries. It’s a place that truly makes you ponder the passage of time and the rise and fall of civilizations.

We returned to Hoi An in the early afternoon, giving me some time to relax before heading out for dinner. I opted for a quiet evening meal at a local eatery, enjoying a bowl of Mi Quang, another Central Vietnamese noodle dish, distinct from Cao Lau with its turmeric-infused broth and various toppings.

• Practical Tip: Visit My Son in the early morning to avoid the heat and the largest crowds. Wear comfortable walking shoes and bring plenty of water. A guided tour is highly recommended for historical context. Combine it with a return boat trip on the Thu Bon River for a scenic end to the day.

Day 6: Market Immersion and Street Food Feast

Today was dedicated to exploring Hoi An’s vibrant markets and diving deeper into its renowned street food scene. I started my morning at the Hoi An Central Market, a bustling hub of activity where locals shop for everything from fresh produce and seafood to spices, clothing, and household goods. The market is a sensory overload in the best possible way: the vibrant colors of fresh fruits, the pungent aroma of spices, the lively chatter of vendors, and the sheer energy of the place.

I loved watching the skilled vendors expertly prepare ingredients, and I couldn’t resist trying some local snacks, like Banh Can (small savory pancakes) and various exotic fruits I’d never seen before. It’s a fantastic place to observe daily life and truly feel the pulse of the city.

For lunch, I decided to embark on my own self-guided street food tour. Hoi An is a paradise for foodies, and there are countless stalls and small eateries offering delicious and affordable local specialties. I started with another Banh Mi, just to compare it to Banh Mi Phuong (still top-tier!). Then I moved on to Com Ga (Hoi An chicken rice), a deceptively simple dish of fragrant rice cooked in chicken broth, topped with shredded chicken, herbs, and a tangy sauce. It was incredibly comforting and flavorful.

Later in the afternoon, I wandered through the back alleys of the Ancient Town, discovering hidden cafes and charming art galleries. I found a small, independent coffee shop and spent an hour enjoying a traditional Vietnamese drip coffee, watching the world go by.

As evening approached, I ventured back into the market area, which transforms into a lively night market. Here, I sampled Che (Vietnamese sweet soup), a refreshing dessert, and Banh Xoai (mango cake), a chewy rice paper delicacy. The air was filled with the tantalizing smells of grilling meat and the sweet scent of desserts. It was a feast for all the senses.

• Practical Tip: Don’t be afraid to try street food – it’s often the most authentic and delicious. Look for stalls with long lines of locals, which usually indicates good quality. Carry small denominations of Vietnamese Dong for easy transactions.

Day 7: River Cruise and Crafty Creations

After a few days of walking and cycling, I opted for a more relaxed pace on Day 7, focusing on the Thu Bon River and the city’s artistic side. In the morning, I booked a leisurely boat trip on the Thu Bon River. It’s a wonderful way to see Hoi An from a different perspective, gliding past the ancient buildings, local fishing boats, and verdant riverbanks. The gentle breeze and the rhythmic putter of the boat engine were incredibly soothing. Our boatman shared stories about the river’s importance to Hoi An’s trading history, adding another layer to the experience.

We passed by small villages, where children waved from the banks, and saw fishermen casting their nets, their movements practiced and graceful. It was a peaceful and picturesque journey, offering a lovely contrast to the bustling town.

In the afternoon, I decided to explore Hoi An’s renowned craft workshops. The city has a long history of traditional craftsmanship, and I wanted to see it firsthand. I visited a lantern-making workshop, where I learned about the intricate process of creating these beautiful silk lanterns that illuminate Hoi An’s nights. I even tried my hand at assembling a small one, which was surprisingly meditative.

Next, I stopped by a leather workshop, admiring the skilled artisans crafting beautiful bags and shoes. I also explored some art galleries, showcasing local artists’ interpretations of Vietnamese landscapes and daily life. Hoi An’s artistic community is vibrant, and it’s easy to lose track of time admiring the talent.

For dinner, I chose a restaurant specializing in fresh seafood, located right on the riverfront. Enjoying grilled fish with a view of the lantern-lit river was an absolutely perfect end to a relaxing day.

• Practical Tip: Many boat tours are available from the Ancient Town riverfront. Negotiate prices before boarding. Look for workshops that allow you to participate or observe the crafting process closely. This offers a deeper appreciation for the local artistry.

Day 8: Coffee Culture, Relaxation, and Bespoke Shoes

Day 8 was dedicated to indulging in Hoi An’s burgeoning coffee culture and some well-deserved pampering. I started my morning at a charming cafe tucked away from the main tourist paths, savoring a traditional Vietnamese iced coffee (Ca Phe Sua Da). The rich, strong coffee mixed with condensed milk over ice is an absolute delight, providing a perfect energy boost. I spent a good hour just people-watching and enjoying the quiet ambiance.

After my coffee fix, I treated myself to a traditional Vietnamese massage at a local spa. Hoi An has many excellent and affordable spas, offering a range of treatments. The soothing atmosphere, aromatic oils, and skilled therapists melted away any lingering tension, leaving me feeling completely refreshed and rejuvenated. It was a blissful escape.

In the afternoon, I revisited my tailor to pick up my bespoke dress and trousers. They fit perfectly, and the quality was exceptional. I was so pleased that I decided to get a pair of custom-made leather sandals, another Hoi An specialty. I found a small shoe shop, chose my design and leather, and had my measurements taken. The process was quick, and I was promised they would be ready in just a day, showcasing the incredible efficiency of Hoi An’s artisans.

Later, I explored the quieter parts of the Ancient Town, discovering charming courtyards and ancient wells. I found a particularly beautiful temple, less frequented by tourists, where I sat for a while, enjoying the peacefulness and the scent of burning incense.

Dinner was at a restaurant recommended by a local, specializing in vegetarian Vietnamese cuisine. Even as a non-vegetarian, I was blown away by the freshness and complexity of the dishes – vibrant salads, flavorful tofu, and perfectly cooked vegetables. It was a delightful change of pace.

• Practical Tip: Explore different cafes beyond the main tourist areas for a more authentic coffee experience. For massages, check reviews and look for clean, reputable spas. When ordering custom shoes, be clear about your design preferences and check the fit carefully when picking them up.

Day 9: Da Nang’s Coastal Charms and Mountain Views

With Hoi An thoroughly explored, I decided to take another day trip, this time to the nearby city of Da Nang, just a 45-minute drive away. While Hoi An is ancient and charming, Da Nang offers a modern, vibrant coastal city experience with stunning natural attractions. I hired a private car for the day, which allowed me flexibility in my itinerary.

Our first stop was the Marble Mountains, a cluster of five limestone and marble hills, each named after one of the five elements. We explored Thuy Son (Water Mountain), the largest and most famous, with its intricate cave temples, pagodas, and stunning viewpoints. Climbing the stairs to the various grottoes and observing the large Buddha statues carved into the rock was a truly awe-inspiring experience. The views from the top, overlooking Da Nang’s coastline and the surrounding countryside, were spectacular.

Next, we headed north to Son Tra Peninsula, home to the magnificent Linh Ung Pagoda and the towering Lady Buddha statue. Standing at 67 meters tall, the Lady Buddha overlooks the sea, a symbol of peace and protection. The pagoda complex itself is beautiful, with serene gardens and impressive architecture. The views of Da Nang Bay from here are simply breathtaking, especially on a clear day.

We enjoyed a delicious seafood lunch at a local restaurant along Da Nang’s beautiful My Khe Beach, one of the most picturesque beaches in Vietnam. The expansive sandy stretch and clear blue waters were incredibly inviting.

In the late afternoon, we drove back to Hoi An, just in time to catch the sunset over the rice paddies. It was a wonderful day, showcasing the diverse beauty of Central Vietnam, from ancient mountains to modern coastal vistas.

• Practical Tip: A private car with a driver is the most convenient way to explore Da Nang’s attractions, allowing you to customize your stops. Wear comfortable shoes for climbing at Marble Mountains and bring water. Combine it with a visit to My Khe Beach for relaxation.

Day 10: Farewell Flavors and Lasting Memories

My final day in Hoi An was a bittersweet one. I wanted to soak in every last moment of this magical city. I started with a leisurely breakfast at my hotel, savoring the fresh fruits and local delicacies.

My first mission was to pick up my custom-made sandals. They were perfect, a beautiful and unique souvenir. I then spent the morning doing some last-minute souvenir shopping. Hoi An is a treasure trove of unique gifts, from silk scarves and lanterns to intricate lacquerware and handcrafted jewelry. I found some beautiful coffee filters and local spices to bring a taste of Vietnam back home. The key is to explore beyond the main tourist streets; you’ll find better prices and more authentic items in the smaller shops.

I took one final stroll through the Ancient Town, revisiting my favorite spots – the Japanese Covered Bridge, the riverside, the quiet alleyways. I bought a small paper lantern, lit a candle inside, and set it afloat on the Thu Bon River, making a wish for a swift return to this captivating place. It’s a beautiful, symbolic gesture that many visitors partake in.

For my farewell lunch, I chose a small, family-run restaurant that served the most incredible Bun Cha (grilled pork with vermicelli noodles) I’d had all trip. The smoky flavor of the pork, the fresh herbs, and the tangy dipping sauce were a perfect symphony of flavors.

As the afternoon wore on, I enjoyed one last coconut coffee at a cafe overlooking the river, reflecting on the incredible 10 days I had spent here. Hoi An had not just met my expectations; it had far surpassed them. The warmth of its people, the richness of its history, the explosion of its flavors, and the sheer beauty of its lantern-lit nights had woven themselves into the fabric of my memory.

My pre-arranged transfer arrived in the late afternoon, taking me back to Da Nang airport, my heart full of gratitude and my luggage slightly heavier with beautiful souvenirs and even more beautiful memories.

• Practical Tip: Leave some time on your last day for final souvenir shopping and a relaxed farewell meal. If floating lanterns on the river, be mindful of the environment and choose paper lanterns over plastic.

A Journey That Will Linger in Your Heart

My 10-day journey through Hoi An was an absolute dream, a perfect blend of cultural immersion, culinary delights, historical exploration, and blissful relaxation. From the moment I first saw the lanterns glow to my final poignant farewell, Hoi An captivated me with its timeless charm and vibrant spirit. It’s a city that invites you to slow down, to savor every moment, and to discover beauty in the details.

This itinerary allowed me to experience the very best of this ancient gem, providing a deep dive into its unique character while also offering opportunities to explore the surrounding natural wonders. Whether you’re a history buff, a foodie, an adventurer, or simply seeking a peaceful escape, Hoi An has something truly special to offer.

So, if you’re dreaming of an unforgettable travel experience, I wholeheartedly encourage you to make Hoi An your next destination. Follow in my footsteps, or craft your own adventure – but whatever you do, go. Let the magic of Hoi An embrace you, just as it embraced me. You’ll leave with a heart full of memories and a longing to return, I promise.